![]() ![]() ![]() ![]() The ad’s campaign also represents an American craving …show more content… In Jack Solomon’s “Masters of Desire: The Culture of American Advertising”, Solomon talks about the American Dream being an American paradox in American’s culture. In an advertisement by Audi, it creates a sense of power and superiority with the elegant model, the Boston Terrier dog, the clean and structured architecture, and the noticeable Audi Q7 vehicle. Numerous advertisements emphasize the importance of aristocracy and upper social class in their advertisements to stress the necessity of power to stand above the high social standards rather than the luxury of power that does not push many to have. With the goal to make profit and have consumers fall in love with products and services, advertisers make sure that they can persuade buyers to purchase their products. Show More Many of today’s advertisements in America are trying to sell power to the consumers. ![]()
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